You can't escape it if you try - it's on your computer, the subway, U.S. mailboxes, IRS tax forms, and spells out countless corporate logos from Target to Crate & Barrel to Fendi. No doubt, Helvetica is the king of fonts. But why? To find the answer, first-time Director Gary Hustwit meets with historians and designers whose passion for typefaces run high, and discovers the secrets behind the fonts we use and read every day.
ITVS and WHYY Community Cinema Present A Special Event Screening:
HELVETICA
a film by Gary Hustwit about typography, graphic design, and global visual culture
Thursday, Dec 4th at 6:30pm
The Rotunda
4014 Walnut Street
Philadelphia, PA 19104
FREE and Open to the Public.
Doors open at 6:00pm RSVP: http://www.whyy.org/memberexperience/ or 215-351-0511
Discussion follows the film with: Cara Cox - Art Director, Design for Social Impact Patrycja Doniewski - Partner, Qb Renee Hobbs - Founder, The Media Education Lab at Temple University Mark Willie - Partner, Willie Fetchko Graphic Design Moderated by Beth I. Van Why - Project Manager, DesignPhiladelphia
This event is a co-presentation with The Rotunda, The Media Education Lab at Temple University, DesignPhiladelphia, and The Design Center at Philadelphia University.
HELVETICA is coming to the Emmy Award-winning PBS series Independent Lens in January, 2009. For more information about the film and broadcast, visit: http://www.pbs.org/independentlens/helvetica/
For a complete calendar of Community Cinema Special Event Previews in Philadelphia, please visit: http://www.myspace.com/communitycinemaphilly
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